Tara Dowdell Group has built its PR and marketing practice around organizations engaged in social good. The Black woman-owned public relations and marketing agency works with government agencies, foundations, nonprofits, and healthcare organizations, primarily in New York and New Jersey. Its clients often need to explain public programs, community initiatives, policies and other issues with significant consequences for the people they serve. That focus carries added visibility and scrutiny. Tara Dowdell, the firm’s founder and president, describes the current environment as particularly challenging for Black women business owners working in public-facing sectors. That environment also reinforces the value of defining

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