For years, Verizon built its customer retention strategy around one familiar idea: when in doubt, give something away. Free phone lines, free handsets, free upgrades — all designed to keep subscribers from switching to a rival. That era is now over, and the company’s CEO is making clear there is no course reversal coming, even […]

The postIs Verizon CEO making a costly mistake by ending freebies?appeared first onRolling Out.