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There is something quietly calculated happening outside watch stores right now, and it has everything to do with wanting what you cannot easily have. On May 16, 2026, Swatch and luxury watchmaker Audemars Piguet launched the Royal Pop — a pocket watch collection that fuses Swatch’s pop-art identity with the century-old prestige of one of […] The post Swatch’s Royal Pop gamble borrows a page from Labubu appeared first on Rolling Out .