Starbucks is turning its baristas into paid TikTok talent. The coffee giant has partnered with TikTok to pilot a custom creator network built inside the platform’s Content Suite, becoming the first brand to test this new approach to employee generated marketing. The pilot is set to roll out later this summer. Starbucks expands an existing […] The post Why Starbucks is turning baristas into paid TikTok creators appeared first on Rolling Out .
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