Dwight Allen O’Neal holds many titles. An entrepreneur, retail strategist, award-winning filmmaker, speaker, and multi-published author who for more than 20 years, has helped emerging beauty brands break into major retail spaces, including Sephora, Ulta Beauty, Nordstrom, Macy’s, Bluemercury, and JCPenny Beauty. Today, O’Neal continues to help founders optimize retail performance, retail education, connect with consumers, and brand growth through Christell On Pine Group.

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