Ceola Webb is the CEO of Ruggedfittedjeans. She is a Los Angeles native and she also a body builder who competes. She is a Licensed Vocational Nurse who works in the mental health field. She has been sewing since age 9 years-old, and years later started her Ruggedfittedjeans. She considers herself a re- designer as she takes normal pieces and makes them into her own work of art by re-designing it. She uses denim pieces as well.
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