Black consumers are not shy when it comes to purchasing beauty products that take prime place in their self-care routines. However, despite accounting for more than 11% of beauty customers throughout the country, Black-owned beauty brands account for only 2.5% of total revenue accrued from the industry. Given that 11.1% of beauty sales comes from the pockets of Black Americans, this is not a good look considering the $2.6 billion opportunity that’s being slept on by not addressing the beauty industry’s racial inequity.
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