By Tony O. Lawson For consumer brands, getting products onto retail shelves often creates a back-office burden that grows with every new account. Deductions, trade promotions, invoices, forecasts and supply plans can still move through spreadsheets, PDFs and separate software systems, leaving finance, sales and operations teams to reconcile the same information manually. Confido is raising new capital to address that problem. The New York-based software company has raised a $55 million Series B led by Insight Partners to expand its AI platform for consumer packaged goods companies. The round brings Confido’s total funding to $77 million and includes Trenches

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