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The affordable electric pickup that Ford has teased for years finally has a name and a price, and both landed on Thursday. The automaker confirmed the truck will be called the Fathom and will start at $29,945, slipping just under the closely watched $30,000 mark. The name may not dazzle, but the sticker is what […] The post Ford unveils a sub-$30K electric pickup named the ‘Fathom’ appeared first on Rolling Out .