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Nike, Adidas and Reebok See Growth Opportunity In The Vegan Sneaker Market

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Hip hop loves to talk about their limited sneakers and “vegan” kicks could be the next big thing, creating market envy for brands and fans alike. Major bands like Nike (NKE -0.27%) and Adidas (ADDYY -0.40%) are dipping their toes into the plant-based, or vegan athletic shoe game as a way to spur sales while being kind to the environment. Supply and demand is the name of the game for sneaker aficionados in a global athletic footwear market that’s expected to reach $114.8 billion by 2025, but are consumers actually interested in shoes that are more biodegradable?

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