A business owner looking for financing might once have searched Google for “small business loans” and compared websites appearing in the results. Today, that owner can ask ChatGPT, Google’s AI-powered search, or Perplexity a more specific question: “Which lenders offer working capital to construction companies with $2 million in annual revenue and less than three years in business?” The response may identify lenders, compare eligibility requirements, explain financing options, and cite sources. The owner can begin evaluating providers before visiting a single website. For companies that depend on online discovery, this raises an important question: When AI systems answer questions

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