Ice Cube is not just building a basketball league — he is building a movement that Wall Street cannot ignore. The co-founder and CEO of the BIG3, the professional 3-on-3 league he launched in 2017 alongside Hollywood producer Jeff Kwatinetz, announced earlier this month that the BIG3 has entered a definitive merger agreement with Graf […] The post BIG3 is going public: Ice Cube’s $290M league deal lands appeared first on Rolling Out .
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