Returns cost fashion brands billions. As online shopping has exploded, apparel return rates have soared—20–30% for most retailers, with some categories hitting as high as 64%. Not only is this bad for the bottom line, but 66% of shoppers using AR or virtual try-on say they’re less likely to return items —and retailers see up to a 30% boost in sales when these tools are in play. That’s why the virtual try-on market is booming—from $11.38 billion in 2024 to $46.42 billion projected by 2030. Yet, for all the hype, few solutions truly solve fit and inclusion for everyone. Enter

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