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Joe Freshgoods didn’t build his reputation on hype. He built it on memory. Since his breakthrough collaboration with New Balance in 2020, the Chicago-born designer has grown into one of streetwear’s most deliberate voices, treating every sneaker release less like a product launch and more like a chapter in an ongoing autobiography. With roughly 357,000 […] The post Joe Freshgoods thinks Streetwear lost the plot appeared first on Rolling Out .