Why world’s largest crypto exchange has turned to wordless TikTok star Khaby Lame to show how crypto operates

3 years
Italian-Senegalese TikTok star Khaby Lame has been signed by Binance, the world’s largest platform for buying and selling cryptocurrencies, as a brand ambassador. He is expected to use his signature style to tackle some of the misperceptions around Web3 and also partner on exclusive NFT collections with Binance. “I consider my followers as my family,...